My experience has led me to work for several high profile companies within the global financial sector since graduating with a First Class degree in Economics. During this time, I have gained extremely insightful experience in various aspects of financial services such as strategy, compliance and solution implementation.

Hello my name is Ama and I'm the Founder of a Social Enterprise called Nova. We help school students reach their full potential through a hybrid of academic and personal development tuition. Outside of the business, I love going to the theatre and am a keen Gospel Singer, so you may hear her humming some tunes! I studied Chemistry at the University of Nottingham and am currently pursuing a Technology Entrepreneurship Masters at UCL.

I'm incredibly passionate about all things beauty, sustainability, and responsible consumption, and that is why I quit my corporate job as an equity consultant to start NecessaryGood and bring circularity into mainstream personal care. I'm originally from Almaty, Kazakhstan, but I have been fortunate enough to have lived in different parts of the world from Switzerland, Hong Kong, U.S., and now the UK.

"When founder Emily Lynam grew tired of synthetic fragrances irritating her skin and eyes, she set out to make her own scented candles, essential oils and diffusers, using only the highest quality natural ingredients. Yougi is the heavenly result of her work." Vanity Fair