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Smile supports the mental health of people managing chronic physical health conditions.
King's College London
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Industry / Sector
Digital Health
Health IT
Wellness & Fitness
Consumer Health
MVP / Prototype / Pre-revenue
There are 19 million people in the UK with a chronic physical health condition and they are three times more likely than average to develop a mental health problem. This leads to poorer physical health outcomes, reduced wellbeing and costs the NHS up to £13 billion per year.
Our clinical experts incorporate five evidenced based therapies to provide accessible, affordable mental health support tailored to the needs of this community. Our AI driven app will capture data to build personalised pathways and deliver bitesize written, visual and audio content, live workshops and 1-2-1 support.
Business Model
Our app will run on a freemium subscription model, with additional commission-based income from 1-2-1 expert bookings. Charity and corporate partnerships will generate further revenues from elements including training, funded subscriptions and white labelled content.
Smile is the first mental health app in the UK tailored specifically to the needs of people managing chronic physical health conditions. Other digital competitors provide six week, fixed programmes whereas Smile can be accessed flexibly and as needed. Meanwhile charities and the NHS are overwhelmed and provide limited therapies.
Emma has lived experience of managing chronic physical health conditions and has studied an Msc in the psychology and neuroscience of mental health. Faye is a chartered management accountant and has experience across finance and operations in high growth and health companies. Combined we have over thirty years of professional experience.
We have built a fully functioning MVP and undertaken beta testing with over 200 users. Early results show a 29% improvement in mental health score. We have over 8,500 social media followers and have been featured in Newsweek, The Daily Express and The Observer. Winners of Barclays Eagle Lab AccelerateHer Med Tech SE England.
Looking For
Investment to further develop and accelerate the AI driven app.
Smile on the web
Smile is the trading name of SMILE MENTAL HEALTHCARE LTD incorporated and registered in England & Wales with company number 13347285 whose registered office is at 3 West Sunderland Farm Cottage, Biggleswade, England, SG18 8SD.
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Emma Amoscato
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I have 15 years' experience in health content creation and corporate communications. Clients include NHS, Cambridge University, Health Policy Partnership and London Business School. I studied and MSC in the psychology and neuroscience of mental health to develop Smile and have worked as a mental health trainer for Mind.
Faye Ingram
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I am a chartered management accountant with experience across manufacturing and health industries, particularly in strategic finance and operations. I am driven by helping people and have a passion for mental wellbeing. As a trustee for a mental health charity, I understand the power of community in our individual successes.
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