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Haule is the marketplace for vintage homeware and second-hand furniture.
King's College London
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Industry / Sector
Currently Britons throw away £2.2 billion of homeware each year. This equates to roughly 70 million homeware items, averaging 12 items per person. Furniture is currently one of the least recycled products globally, so most of this waste ends up in landfill.
By buying second-hand, customers give a longer life to existing items and keep them from landfill, as well as reducing resources used in manufacturing and shipping. Haule is creating a circular economy to reduce waste and fight 'fast furniture'.
Business Model
Haule operates an online marketplace that charges a 10% commission to sellers on the sale price of items. We have recently launched a sourcing service, helping customers source specific items from our community of sellers. For this we charge a 20% commission on sale price.
Haule launched in August 2021, since then we have been featured in numerous press including Vogue, GQ, Evening Standard and more. We are current make monthly Gross Merchandise Sales of circa £1,000. 28% of our customer are returning and we have doubled the number of sellers using our platform.
Looking For
We are currently looking for £300,000 investment with SEIS.
Haule on the web
Haule is the trading name of HAULE LTD incorporated and registered in England & Wales with company number 13375285 whose registered office is at 114 Howbury Street, Bedford, England, MK40 3QS.
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Katie Barber
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Katie is co-founder of Haule and heads up all commercial aspects of the business. She has extensive experience working in strategy consultancy, specialising in digital and growth in the retail sector. Katie has advised global brands from IKEA and Walmart, to LEGO and Primark.
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